Introduction To Digital Marketing

Contents:

Module 1.

1. What is Marketing?
2. Smart Goals and understanding KPIs
3. Brand Management
4. Who is your target audience?
5. What is performance Marketing?
6. How to analytics help in Digital marketing?
7. What is optimisation and how does it help to analytics?
8. Copywriting and creating good ad copy

Module 2.

1. Retargeting
2. SEO-Introduction
3. Keyword Research
4. Introduction to google ads
5. How does social media fit into digital Marketing
6. Introduction to Affiliate Marketing
7. Introduction to Influencer Marketing
8. Creating Digital Marketing Plan